ABOUT ME
LET'S CHANGE THE WORLD ONE EYEBROW AT A TIME
My name is Simona Sevelova, the founder of Cosmetic Ink by Sim. I have been in the beauty industry since 2003. That is over 20 years of experience in skin, facials, eyebrow styling, bodywork and so on.
In 2007 I graduated a diploma of Beauty Therapy and opened a beauty salon back in the Czech Republic. In 2012 migrated to sunny Australia, stayed in Perth for two years where working in a spa environment and continued upskilling in this fast moving industry. To escape the busy city, in 2014 I moved down south and finally settled in charming Western Australian coastal town Denmark where I have been working in a luxury spa retreat with the most stunning ocean view - Chimes Spa Retreat.
At the beginning of 2021 I have extended my beauty skills to cosmetic tattooing and opened the doors of Cosmetic Ink by Sim for the first time. I have completed 11 fundamental as well as advanced courses for a variety of different cosmetic tattoo styles and offering eyebrow, eyeliner and lip tattoo.
I’ve also expanded into advanced facial technologies — IPL, radio frequency, ultrasound and skin needling — to offer anti-ageing and skin-rejuvenation treatments. In 2025 I completed a Laser Tattoo Removal course and obtained my laser licence, adding safe, professional tattoo removal to my services.
I feel blessed to have turned my passion into my work, and I’m deeply honoured that so many people have trusted me to enhance their natural beauty. It’s my pleasure to care for you.
Nice to meet you, Simona
PORTFOLIO
For full portfolio follow me on Instagram and Facebook pages
WHAT PEOPLE SAID
Denisa
Sim is amazing, talented
and gentle. Great
experience and I have
already very positive
comments on my lips. Can't
wait to go back to do my
brows and eyeliner. Highly
recommended.
Barbora
Simona was very
professional and first
class. Her work is
impeccable. She pays so
much attention to detail
and ensures that you get
exactly what you want.
Diana
Simona impressed me with her professionalism and attention to detail. Her artistry is exceptional. She makes you feel heard and like the most important client she has ever had. I love my eyebrows and now would like some foxy
eveliner!"
Lisa
Sim is AMAZING! Recently had my Nano brow tatting completed, oh my
gosh I can't stop looking in the mirror! The appointments were so
relaxing, the numbing cream makes you sooo numb, I wish all tattoos were so much fun! I can't recommend Sim highly enough,
Denika
I had a fabulous experience with
Simona, absolutely love her work. Very
professional and a world of knowledge. I highly recommend
Cosmetic Ink by Sim. I'm extremely
happy with the results.
Angie
Sim will talk you through the procedure. You will have the option for more numbing cream if required, you will be always consulted before and during the procedure how you want it to look. Clean professional service highly recommended.
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